NEED A PRODUCT EXPERT?
INTRODUCING THE BMW GENIUS PROGRAM.

Are you thinking about purchasing a new BMW but want to know more before you commit? Maybe you're a current BMW owner looking to make the most of your BMW purchase and you're just not sure of where to turn. BMW has created the BMW Genius Program to answer every question you have about our award winning vehicles and help make your BMW buying and owning experience enjoyable.

Come in today to meet our BMW Geniuses to experience a new way of learning about BMW vehicles, features and innovations for as long and as often as you wish, without pressure to purchase.


THE RICHMOND BMW GENIUS TEAM. 


Our certified BMW Geniuses will be happy to guide you through the exciting world of BMW products and features. Every BMW Genius at Richmond BMW is a product expert who will assist you in finding the perfect vehicle to suit your lifestyle and needs. The BMW Genius is specially trained to demonstrate and help you get familiar with all aspects of your BMW - before, during, and after your purchase.		 
  
 

BMW GENIUS HOTLINE. EXPERTISE ON THE GO.

Curious about a vehicle feature you've never experienced? Call our BMW Genius Hotline where our dedicated team is available to help answer all of your product related questions. For your convenience, you can also save this number in your vehicle. If you aren't sure how, please call us and we would be happy to assist you.

BMW Genius Hotline - 1.844.4GENIUS (443-6487)
Available Monday through Thursday 9:00am-9:00pm (EST), 
Friday 9:00am-6:00pm (EST), and Saturday 10:00am-7:00pm (EST)

If you would prefer to send us an email, please contact bmwgenius@bmwusa.com 
  

OUR BMW GENIUSES

Click on one of the people below to find out more information.

BMW Genius

Yousaf Omaid
BMW Genius


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Lazarus Joyner
BMW Genius


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BMW GENIUS APP.

Use the Links below to Install the app on your iPhone, iPad or Android smartphone or tablet to take the expertise of our Genius Program with you 24/7. 

You'll find helpful how-to videos, model-specific product information and answers to frequently-asked BMW questions.

 

BMW ENCORE PROGRAM.

Every new car customer at Richmond BMW is invited to return to the center for a free, personalized tour of your new vehicle. To schedule your appointment with a BMW Genius please call or complete the form below.


Make an Inquiry

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