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Short Answer - It's Our People

Long Answer - it comes down to our philosophy. That starts with a sales staff that doesn't pressure thanks to a no-commission pay structure. Follow that up with an open and honest price on every vehicle. We match the best employee pricing on every vehicle and THEN add on any factory rebates or incentives. No negotiations, no hassles. Maybe you can squeeze another dealer for a few dollars, but we know your time is worth more.

  1. Richmond BMW

    8710 Broad St.
    Richmond, VA 23294

    • Sales: 804 207 4692
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  • Monday 9:00 AM - 7:00 PM
  • Tuesday 9:00 AM - 7:00 PM
  • Wednesday 9:00 AM - 7:00 PM
  • Thursday 9:00 AM - 7:00 PM
  • Friday 9:00 AM - 7:00 PM
  • Saturday 9:00 AM - 6:00 PM
  • Sunday Closed
See All Department Hours

Dealership Hours

  • Monday 9:00 AM - 7:00 PM
  • Tuesday 9:00 AM - 7:00 PM
  • Wednesday 9:00 AM - 7:00 PM
  • Thursday 9:00 AM - 7:00 PM
  • Friday 9:00 AM - 7:00 PM
  • Saturday 9:00 AM - 6:00 PM
  • Sunday Closed

Parts Dept. Hours

  • Monday CLOSED (Memorial Day)
  • Tuesday 7:30 AM - 6:00 PM
  • Wednesday 7:30 AM - 6:00 PM
  • Thursday 7:30 AM - 6:00 PM
  • Friday 7:30 AM - 6:00 PM
  • Saturday 8:00 AM - 5:00 PM
  • Sunday Closed

Service Dept. Hours

  • Monday CLOSED (Memorial Day)
  • Tuesday 7:30 AM - 6:00 PM
  • Wednesday 7:30 AM - 6:00 PM
  • Thursday 7:30 AM - 6:00 PM
  • Friday 7:30 AM - 6:00 PM
  • Saturday 8:00 AM - 5:00 PM
  • Sunday Closed


Richmond BMW is a distinguished BMW dealer serving Richmond, Colonial Heights, Petersburg, and the Chester, VA area. Richmond BMW has a amazing reputation of providing wonderful automotive services in the Richmond metro. Our primary objective is to ensure every guest receives the most individual experience potential whether you're visiting Richmond BMW for auto service, financing a vehicle, shopping BMW auto parts, or shopping for a used car, new BMW, or Certified Pre-Owned BMW. As a result of our hard work and devotion to providing a amazing guest experience, Richmond BMW is one of the highest reviewed BMW dealerships in the state of VA. Check out some of our online reviews! With Richmond BMW and any Crown dealer, you have the option to reduce the amount of time you spend at a dealership when shopping for a vehicle by using Clicklane, the first absolutely online buying experience from Crown Automotive. Complete with live trade appraisals, an online loan marketplace, and instant loan decisions. It's a extraordinary and satisfying new way to buy a vehicle that is built to give you the most amazing vehicle purchasing experience likely. Learn more about shopping with Richmond BMW online. Do you prefer the in-person dealer experience? No problem! With Clicklane you can upload documents such as driver's license or insurance cards to lessen time when visiting the store in person.

BMW Richmond, VA | Richmond BMW Dealer

Richmond BMW is one of the highest reviewed and most respected auto dealers in Richmond. Our extensive focus on client service and enjoyment is what makes us unique from other dealerships and independent service centers around the city. Our BMW service experts and technicians are among the most talented in the industry so if you have additional questions about your vehicle, don't hesitate to give us a call and talk with our team. We offer a variety of service coupons and delivery or pickup alternatives to help you save time and lessen the disruption of your everyday schedule. For more data about these time-saving programs, reach out to one of our knowledgeable service experts today!

Saving additional time and cash doesn't just happen at our service department. Our sales department offers online vehicle buying, a loan marketplace with instant decisions, and quick home or work delivery. To learn additional data about this process, you can visit our Clicklane page or call and ask to speak to a sales advisor. We offer a variety of incentives to help get you into your dream vehicle at the best price or rate possible.

BMW Dealership

As a client, you have a wide variety of options when looking for a BMW location to do business with. How do you choose the location that will give you the most pleasant sales or service experience? Every Now And Then it will be about more than which location is most convenient. After all, buying a vehicle will be one of the most important financial and lifestyle decisions you can make. Servicing your car with the most accomplished franchise service center is still important because if your BMW isn't serviced perfectly, it will cost even more in the long run. Non-OEM or original manufactured parts and mistakenly serviced mechanical issues can break down other parts of your BMW. The delightful news is you've done your research and seen our online reviews. When you bring your car in for service, it will be in the hands of our knowledgeable technicians here at Richmond BMW. We're highest reviewed in client service and gratification and we are here to help you with all your automotive needs. Give us a call at 8042074692 or chat with us online.

Car Dealership Near Me

It's undeniably true that Richmond is filled with many places to buy a new or used car. But whether you live in Colonial Heights, Fort Lee, Petersburg, or anywhere else nearby or far away, we have tremendous confidence that Richmond BMW should be your first stop when looking to purchase, service, or sell a car. Why? It's all because of our amazing staff. Each consultant at Richmond BMW is fully dedicated to making sure you have an incomparable experience from start to finish, no matter if you are coming in for a simple oil change or looking to purchase a brand new car! Schedule an appointment online today so you can experience what makes Richmond BMW different from all the rest, and why our pleased consumers keep coming back. We can't wait to see you soon.

BMW Dealerships Near Me

Looking for the closest BMW dealerships near you? Even if we're not the shortest drive, there are multiple reasons beyond convenience to consider when looking for the best BMW dealership in Colonial Heights, Richmond, Petersburg, Chester, or Fort Lee, VA. At Richmond BMW we focus on providing astonishing customer service and guest enjoyment. Our reviews online reflect that! Call us at 8042074692 or discuss with an agent on our website to get BMW financing details, BMW service information, and more. Our highly skillful financial consultants, service consultants, technicians, product consultants and managers are standing by to assist you.

Online Car Shopping with Instant Loan Decisions

The most distinct and exciting part of purchasing virtually with Clicklane is the online vehicle loan marketplace that gives you instant decisions and lets you select from a plethora of the best auto financing rates in Richmond, Petersburg, Colonial Heights, VA. You won't find it anywhere but with Crown and we're delighted to offer it to all our patrons. We've transformed the online vehicle purchasing process to be completely online from start to finish so that you can swiftly purchase the vehicle of your dreams. You can even have your brand new BMW delivered expeditiously to your work or home or pick it up at the location if that's more convenient. Clicklane isn't just exclusively new BMW models either. You can buy used or Certified Pre-Owned car completely online too. Give Richmond BMW a call now at 8042074692 to learn more or visit our Clicklane page.

Car Dealerships Richmond

Richmond BMW is more than just your average car store. Sure, we'll help you purchase the new or used car you've been exceptionally excited to ultimately get the keys to, but Richmond BMW can help with so much more! Our expert BMW technicians are ready to diagnose and repair any issue your car has, as well as keeping it finely tuned for the road in front. Our amazing finance team will cautiously walk you through your potential purchase and help you in making the best decision imaginable. Are you conceivably looking to sell your vehicle? We'll purchase from you even if you don't purchase from us, or help you in trading up for that stunning new car you've been dreaming of. With all this, plus a great selection of new and used vehicles, it's no wonder our consumers have made Richmond BMW one of the highest-rated dealerships around.


The BMW X3 is elegant and fashionable in every way. Loaded with limitless technological features that even the most sophisticated of drivers will find impressive, the BMW X3 is one of the best selling models in it's segment. With an assortment of configurations and options, you'll find it easy for it to accurately fit all your needs. For more data on how you can trade-in your vehicle to purchase a new X3, call one of our product specialists today.


The first thing you will notice about the BMW X6 is just how exceptionally fashionable it is. That's why the BMW X6 is constantly the top choice over comparable models. Once you are behind the wheel, you'll be exceptionally happy to have world-class safety and entertainment options at your fingertips. When browsing for your family's next vehicle, this is surely to be one to consider. Let us help you find the best incentives and APR offers.


The BMW X5 offers a remarkable exterior design accompanied by a exceptionally comfy and roomy interior. The moment you see this car, you'll want to drive it off the lot swiftly. Our team is here to help you with any questions about pricing, options, financing and lease incentives, give us a call today or simply click Shop Now.

BMW i4

The BMW i4 is a awesome car and one of our best selling models. The i4 is both a consumer favorite and a winner with critics. Its delightful and trailblazing design connected with cutting edge technology make the BMW i4 a exceptional car. One additional reason why BMW i4 is exceedingly sought after is because it's remarkably dependable and can be upgraded with a wide range of interior and exterior options exactly tailored to fulfill your needs. Whether you choose to buy or lease your next BMW i4, our knowledgeable team will be delighted to help. For more advice speak to a product or financial specialist at Richmond BMW.

BMW 3 series

Looking for a comfortable ride that will give you all of the essential and advantageous elements you need in a new vehicle? Then you will be delighted with the BMW 3 series. If you're looking for a car that is completely comfortable on every level while also giving you an assortment of tech and entertainment options, you can't do much better. Our amazing team will be delighted to answer any questions and tell you why the BMW 3 series should be your next ride.

BMW Financing and Financial Services

One of the most bothersome components of browsing for a new vehicle is the finance process. The good news is our knowledgeable team here at Richmond BMW is here to make this dramatically easier. Our talented finance department will help you learn everything you need to know and guide you through the process from start to finish while making sure you receive the most individual experience imaginable. Do you have questions about additional finance options or incentives BMW has available? We are here to carefully go over all your options. Our priority is to consistently make sure our clients leave Richmond BMW with confidence in their sales experience and ready to experience their new car. If you choose to buy online with Clicklane, you will receive a totally unique and exceptionally easy to understand finance experience with an online loan marketplace, live trade appraisals, and instant loan decisions. Whether it's online or in-person we will make sure you leave delighted with your experience.

Auto Loans Auto Financing BMW Loans

Browsing finance and loan options when shopping a vehicle can be a difficult task. That's why we have a team of specialists here at Richmond BMW to help explain it all and answer any additional questions you have. When it comes to the sales process, we repeatedly put the consumer first and you can have confidence that our team treats each transaction with an authentic and honest approach. With the revolutionary Clicklane tool, you can take advantage of our online loan marketplace and instant loan decisions so you can get the most wonderful deal potential more rapid than ever before.

Used Cars Near Me - Used Cars for Sale

If you're in the market for a pre-owned vehicle in the Richmond area, then we suggest making Richmond BMW your first stop. We have a plethora of new and used vehicles including trucks, crossovers, sedans, and SUVs across an assortment of makes and models. If you're worried about how pricey the used car you buy might be, you'll be happy to hear we offer an extensive range of budgets across our used inventory. We have a extraordinary used sales team that are proficient in helping you find the most remarkable deal. Visit our website to start browsing now.

Used BMW 3 series

The BMW 3 series is a car that will inspire you to hit the road more frequently. Buying a used 3 series is a simple way to decrease the cost while still getting to ensure you will experience all of the incredible features the BMW 3 series has to offer. Our team will be delighted to give you a test drive today. With Clicklane, you can buy this dazzling car in just a few clicks and have it delivered straight to your driveway!

Used BMW X5

The BMW X5 is undeniably one of our most popular models and we have a wide range of used X5 options for you to pick from. The X5 offers you a charming interior coupled with a lavish finish to give you a extraordinary time behind the wheel. You can visit our website to see up to date data on the used BMW X5 we have accessible. Shop Now

Used BMW i4

Buying a used BMW i4 may be an exceptional choice for you as you browse the never ending options you have when vehicle shopping. The BMW i4 provides you with numerous premium tech and performance features while likewise being versatile enough to fill a large array of driving needs. Here at Richmond BMW we have a fantastic selection of used BMW i4 that our immensely knowledgable team will happily review with you should you have any questions. Give us a call today at 8042074692 today!

Used BMW X6

If you're looking for a great vehicle that totally impresses both inside and out, you'll assuredly be delighted with a used BMW X6. The remarkable BMW X6 offers a plethora of features that will have you satisfied with your purchase. Chat with one of our product specialists now to discover more at 8042074692.

Used BMW X3

If you're a fan of the BMW X3 then you will be delighted to hear we have a massive amount of used X3 options available for you to select from. The BMW X3 provides an immensely satisfying ride and is packed with entertainment and innovative technology features. It will surely make a amazing addition to your garage. If you prefer to buy your next car online with Clicklane, you can do so at your own pace in just a few clicks!

Used BMW

Shopping for a used vehicle can be difficult. That's why at Richmond BMW we try to make the process incredibly easy by letting you pick how you want to shop. Our fantastic online digital retailing tool called Clicklane allows you to remain in the driver's seat. You can find a vehicle on our website and pick whether you want to complete the entire process online without interacting with a Richmond BMW team member or whether you'd prefer to have one of our BMW specialists walk you through details of the vehicle. It's entirely up to you! Either way, we're confident you'll find the used BMW that's perfect for you thanks to our plentiful selection of used BMW vehicles. Don't live in the Richmond area? You can explore economical used vehicles available online with Clicklane. No matter where you live, it's our purpose to help you find the most astonishing deal conceivable.

BMW Check Engine Light

One of the most generally misunderstood lights or indicators in your car is the check engine light. The check engine light is one of the parts of the onboard diagnostics system, and displays in an assortment of ways. It may say "Check Engine", be a symbol of an engine, or even be a combination of both. Each car may differ marginally depending on the BMW you drive. Onboard monitoring computers have become much more complicated over the years and do an assortment of diagnostics and monitoring for your car. Your check engine light can mean extremely different things. It can be as simple as your gas cap being loose or something substantially serious as an engine malfunction. If your check engine light is on in your BMW, give Richmond BMW a call or schedule your free diagnostics online.

BMW Technicians

Our mechanics are among the most exceptionally trained in the auto industry. That's because each Richmond BMW is consistently trained so that they can swiftly and carefully work on your BMW vehicle. It's our intention that each guest is precisely confident and pleased with their service experience. Our consultants will talk with you during the process to clarify what specifically is being done and answer any questions you have. Our team will do everything we can to lessen wait time while likewise making sure your vehicle goes under close check to spot anything unpredictable. The best part is, you can schedule your appointment online. We can't wait to see you!

BMW Richmond Service

When you bring your vehicle in for service here at Richmond BMW you will be greeted by a state-of-the-art facility complete with everything you need to ensure you have a wonderful and cozy experience. That includes a waiting area filled with a plethora of amenities to make your wait peaceful while you take advantage of abundant food and beverage options along with television and visitor internet. Our mechanics are trained to know your BMW inside and out so your car will be sufficiently taken care of. Even if you don't drive a BMW, you can still bring in your vehicle and our accomplished staff will do everything we can to make sure your vehicle is running like new. If you have additional questions you can ring us at 8042074692 and chat with a appropriate advisor or locate directions and stop by today!

BMW Filters

Replacing oil filters is a very essential part in extending the life of your vehicle. Replacing a BMW oil filter may marginally forget your mind at times, getting it inspected invariably at Richmond BMW will help decrease the chance of long term damage to your BMW and in turn decrease the amount you may have to spend to take care of your car. We advocate to ask with one of our Richmond BMW service advisors so you can devise a schedule that works best for you and your vehicle. Simply go to our website to schedule your service appointment online and our knowledgeable mechanics will make sure your oil filters are in proper shape.

BMW Maintenance Schedule

One of the most important things you can do to ensure your BMW vehicle is being accurately taken care of is to stick with a regular maintenance schedule. This is critical for a wide range of issues. You want to ensure any potential issues with your vehicle are taken care of expeditiously and before they become too gigantic and pricey. Also, getting basic services like alignments, oil changes, battery replacements, rotations, and more, done on a regular basis will help keep your BMW more durable. To get your car on a regular maintenance schedule, give the Richmond BMW Service Center a call at 8042074692 and we will be delighted to help.

BMW Brake Calipers

The brake calipers are extremely important to the encircling brake system and in keeping your car secure. The brake calipers help in creating friction with the brake rotors to bring the vehicle to a stop. The adept team at Richmond BMW is here to help with any complications that may arise with your brake calipers or work in discovering if a replacement is necessary for your BMW. Once you schedule an appointment online our technicians and consultants will chat with you and go over all of these issues and more. We will work deeply to ensure you have the best experience potential.

BMW Transmission Service

There is a wide range of BMW transmission services accessible at Richmond BMW. Such as

  • Transmission Repair
  • Transmission Flush
  • Transmission Fluid Change
  • Transmission Filter Replacement
  • Transmission Restoration

Whichever transmission service your car is in need of, our team surely can get it done instantly. Our knowledgeable BMW mechanics are factory-certified and are fully trained in all sorts of transmission services. Going too long without a transmission fluid change can be perilous for your car and we want to make sure you are safe on the road. If you are in need of transmission service please call the Richmond BMW Service Center at 8042074692.

BMW Recall

An open BMW recall on your car can be a significant matter. We suggest bringing your car into the Richmond BMW Service Center to resolve the recall as soon as imaginable so you can ensure your car is safe for the road. Our advisors and mechanics will help you through the process of any BMW recall and make clear everything that will be done to your car. You can schedule an appointment for your BMW recall on our website. We'll search and find any open recall your car may have and give you all the accurate details you need to know. To schedule your recall appointment, simply visit our website to choose the date and time you'd like to bring in your car.

BMW Oil Change

Getting an oil change is an important service for your BMW vehicle and one that should be done repeatedly. Constantly getting an oil change at the recommended intervals will go a long way in avoiding pricey and major repairs down the line. The technicians here at Richmond BMW are carefully trained with serious experience in providing oil changes for your vehicle. You may have the option to pick between a synthetic oil change and conventional oil change. A full synthetic oil change is the highest quality motor oil for your vehicle. Full synthetic motor oil can make such a serious impact on the stability of your vehicle that it may help prevent costly services in the future. If you have any additional questions about this you can give us a call at 8042074692. Or schedule an appointment and chat with a service advisor who will help you decide which option is best for you.

BMW Tires

Taking enough care of your BMW tires can drastically determine the health of your vehicle. Tires can wear away over a variable period of time and if they're not inspected perfectly and routinely then they can make your everyday drive dangerous. When you browse for new BMW tires, you have an assortment of options. The service consultants at Richmond BMW will assist to simplify this process and ensure you are shown recommended tires for your car. Usually, you will find meaningful service specials on tires to help you save on what can each now and then be a costly purchase. These are available to shop online. We have each massive tire brand available so you can have confidence you are getting the best deal. Our technicians here at Richmond BMW will make sure your tire service is done quickly and accurately. If you'd like to schedule an appointment to have your tires inspected or replaced, you can do that online.

BMW Brake Pads - BMW Brake Pad Replacement

Brake pads or periodically called shoes are the parts that apply pressure to the calipers to slow or stop your wheels from rotating. Your BMW brake pads are among the most essential components of your vehicle and are very essential to help keep your vehicle operating safely. Richmond BMW usually advertises BMW brake pads specials, so if you're browsing for an check or trying to get your brake pads replaced, take advantage of our monthly service specials and book your next BMW service appointment online today!

BMW Mechanics

At Richmond BMW our mechanics are factory-trained and held to pronounced standards by both Richmond BMW and BMW. We also have BMW master mechanics which hold certifications in all eight major auto service categories including manual drive trains, electrical system, suspension and steering system, automatic transmissions, engine repair, brakes, heating, and air condition. It's rare to find a location with such competence, but at Richmond BMW you'll receive the highest rated consumer service, an efficient repair, and the quality you are your vehicle deserve. Call us today or schedule your auto mechanic consultation online.

BMW Service

At Richmond BMW we have a very adept and very professional service department full of wonderful consultants and technicians who are excited to take care of your car. When you bring your car to Richmond BMW you will see why we are one of the highest-rated service departments around. Whether you live in Petersburg, Colonial Heights, Chester, Richmond, or Fort Lee we have confidence our team will provide you with an excellent service experience. Our knowledgeable technicians will work vigorously to diagnose, fix, and repair every issue and ensure your car is ready for the road. We also offer substantial service specials to help you save as much as possible. You can schedule a service appointment online to reduce the amount of time you spend waiting. When you schedule an appointment you'll have a variety of services to choose from. Our technicians can perform anything from the most basic of services to complicated and laborious repairs. Visit our website to schedule your appointment today

BMW Brake Specials

We always advertise different brake specials for many different brake jobs including:

  • Brake calipers
  • Front and rear brake pads
  • Rotor resurfacing
  • Rotor replacement
  • Brake inspections
  • Brake pad replacement
  • Brake rotors

Our ambition is to provide you with the best prices and service to earn your business for as long as you own your BMW. Our technicians are factory-trained so you can have confidence your vehicle is in secure hands. To find out more about our BMW brake specials, call or visit us today. You can again schedule your service appointment online.

BMW Battery

Whether you are looking for BMW BMW battery replacement, need to test the charge of your battery, or are simply browsing for a new BMW battery to replace yourself, Richmond BMW can help you. Check out our astonishing battery specials or call 8042074692 to order your battery online today. You can pick it up at the store or have it delivered. We frequently promote individual battery specials to help save you capital, and our technicians will be happy to answer any questions you have!

BMW Diagnostics

Sometimes, you may not know what is causing the issue in your BMW. Don't worry because the team at Richmond BMW is specifically trained in diagnosing an extensive range of issues. Whether it's a simple fix or a difficult issue, our Richmond BMW team is talented and ready to assist. Our experts will have a personal chat with you and interact throughout the process so you can have confidence that your vehicle is in wonderful care. Please give us a call at 8042074692 if you would like to schedule your appointment or if you have any questions regarding diagnostics.

BMW Richmond | BMW dealership Richmond

There's no better place in Richmond to buy a BMW than Richmond BMW. Even if you're looking to take home a car other than a BMW, Richmond BMW should be your stop. That's because Richmond BMW offers a huge selection of used vehicles across an unlimited array of makes, models, and budgets. Of course, you can do way more at Richmond BMW than just buy a car - it's again the primary place in Richmond to trade, sell, and service your car. Take your time going through our website to learn more about everything Richmond BMW offers.

BMW Dealership Richmond

When searching the Richmond or Richmond area for a new or used BMW or by chance to sell your current car, Richmond BMW offers an incredible inventory of vehicles alongside an extraordinary staff that will work tirelessly to ensure you are happy with your purchase and experience. No matter what budget you specify, our reliable Richmond BMW team will assist you in discovering something perfect for you with a calm sales experience. Take the time to shop our website to explore your many options and find the car that's right for you and your family.